Everyone one of us is familiar with the notion "India is a DEVELOPING country." A majority of the people in India still prefer the hard copy over the soft one. But if I am to make you understand the development of software in this country then I would have to tell you a short story first, I know I shouldn't get into fiction to make you understand this and the fact that you already have a view of it.
The fiction I am about to ask you to read is a series of events I went through today and Yesterday.
[1] I arrived in Delhi last night for some personal work, and with little money in my wallet I made it to a hotel with the help of an app-based car service I paid the taxi fare using the application, to check into a hotel which I was booked with the help of another application while travelling from the bus stop. Now if I choose to continue you will be shocked, on how each one of us is dependent on these small things that we are hardly even noticing.
[2] I was hungry when I checked in and decided to call the room service for some food, but unfortunately, it was too late, so now I had to sleep on an empty stomach. As frustrating as it is, I decided to forget it and call my best friend in Guwahati using internet based calling application where we had the luxury of actually seeing each other (helped in expressing myself better over a long distance) and told her about the frustrating run I had yesterday. Would you believe it that 20 mins later, I had food delivered to me by a guy, courtesy to a caring friend who had the brains to order food to my doorstep using an application. This is just an evening. Today standing at the Rajiv Chowk Metro station, I heard an announcement, where it was being asked to use the Delhi Metro card and the payment in it using credit cards, debit cards, and internet banking.
For a company to be able to engage the many millions of people assessing the internet the use of social media is a must. You must have a strategy of getting high volumes of traffic, and the first strategy is getting the attention of the search engines. After attracting them then you must be active on the social media sites as the search engines also take notice social media activities. The basics of Social media optimization, therefore, is the setting up of Facebook, Twitter accounts, and other social media sites embedded in the company or business website and managing the conversations that are being said positively in regards to the company. By finding users, followers, groups linking with social media sites, make one build a powerful network.
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